Joseph McLuckie, Owner of JPSMGolf, got into the motorized golf trolley business quite by accident! Watch the following video to hear the story directly from our Managing Director, or read all about it below.
Stewart Golf – Established in Canada in 2007
In 2006, Joseph McLuckie, an avid recreational golfer based in Toronto, was travelling with his electric cart in the rear of his new Lexus SUV when the vehicle was stolen – cart and all! A long-time advocate and user of electric carts, Joseph had bought and tried every brand available in Canada – some good and some bad. While doing online research to replace his stolen cart, Joseph came across the Stewart Golf X3R, Dream Machine. A Scot by birth, Joseph was drawn to the Union Jack flag on the back of the Special Edition Blue cart, featured on the website. The fact that the product was designed and built in the UK was also an added bonus. Intrigued by its slick design and remote capabilities, Joseph contacted the UK company and was put in touch with the U.S. distributor in Boston, Massachusetts. A quick phone call to Boston and a new Stewart Golf remote cart was en-route to Toronto.
What Joseph did not foresee was the reaction to the Stewart cart from fellow golfers. At the time, Joseph was a long-time member of Spring Lakes Golf & Country Club, in Stouffville Ontario. Almost every time Joseph used his new X3R, someone would comment on its unique design. These comments led Joseph to comment to his wife “there’s something about this cart!”
One day a fellow member made a beeline across two fairways towards Joseph. Thinking he had lost something or was about to complain about pace of play, Joseph was surprised that the member wanted to know “what is that cart you’re using and where could he get one?”. After the round a small group formed when Joseph returned to the Clubhouse demanding to know where they could find this “designer remote-controlled cart”!
Driving home that night, Joseph kept thinking “there is something more to this”. A great believer in “going with your gut instinct”, he made a call to the Boston distributor asking if they would be interested in discussing sales in Canada. “Sure”, said one of the US partners, “if you’re ever in Boston give us a call”. “Is tomorrow too soon?” Joseph replied. With that, a meeting was arranged and Joseph drove to Boston and returning with an exclusive Canadian distribution deal and 2 additional carts.
Joseph launched the brand to the trade at the Ontario PGA Show in the Fall of 2007. While his booth space was less than ideal, interest from PGA Pros were positive.
The Stewart Golf Dream Machine was introduced to the public at the 2008 Toronto Golf & Travel Show. As a last minute Exhibitor, his booth space was in the back corner of the hall, beside a large post and a pizza stand. Response was “off the charts” reflects Joseph. Several units were sold in the first day and the journey began. From this series of events, JPSM Sales & Marketing Group Inc. was developed and the cart business in Canada was transformed. What was traditionally a business run by the “garage guys” set up mostly to repair carts, Joseph saw an opportunity to build a quality brand based on the growth and success of the Stewart golf product in the UK. Within 12 months, JPSM was selling more units in Canada, than the distributor was selling in the US.
With this development, Mark Stewart, founder of the company in the UK made Joseph a direct distributor and a strong partnership began.
Stewart has been a strong supporter of the Canadian market and visits annually to attend consumer shows and visit golf retailers. Mark is always open to suggestions and feedback from Joseph’s Canadian market and a true friendship has grown as a result.
Motocaddy – Established in Canada in 2009
Later, during a UK Magazine function at the 2009 PGA Show in Orlando, Joseph met Motocaddy Chairman, David Wells. A conversation took place and the discussion began to see if Joseph would be interested in representing their company in Canada, as well. Motocaddy, based in England was founded in 2004 and quickly became the market leader. "The brand would fit perfectly into the JPSM portfolio", Joseph thought to himself.
Response & success to the world’s best-selling cart in Canada was immediate. Today, Motocaddy has also become the market leader in Canada.
Cart-Tek – Established in Canada in 2018
At the 2017 PGA Show in Orlando, Joseph approached the Cart-Tek booth with an interest in this very robust, well-made, and impeccably engineered American trolley brand, with over 25 years in the American market. It was during this time that Joseph met with owner Dick Northop and his son Tyler to discuss representing the brand in Canada. Since its inception to the Canadian market in 2017, Cart-Tek has proven to be an excellent addition to the JPSMGolf lineup and product offering.
PowerBug – Established in Canada in 2020
Joseph had always had his sights on PowerBug; a well-established product with excellent value, sold within the British and European markets since 2003. Joseph was already very familiar with the PowerBug brand and knew that it would fill a much-needed void in the Canadian market: a high-quality electric trolley at an entry-level price point. On meeting with PowerBug owner Rob Hunt, a long-lasting partnership was forged, and the PowerBug brand was introduced to the Canadian market.
Starting from the basement of his home in 2006, Joseph's newly rebranded JPSMGolf now operates from a 7,500 square foot showroom and distribution facility in Pickering, Ontario.
Taking a risk, countless hours of hard work and being at the right place at the right time has been the key to Joseph’s success. He is constantly promoting the health benefits of walking the course and, although he now has less time to play golf than ever before, he is passionate about the brands he represents.
The professional JPSMGolf team are proud to represent Stewart Golf, Motocaddy, Cart-Tek, and PowerBug. Stewart Golf, Motocaddy, and PowerBug balances JPSMGolf’s portfolio of market-leading British products - along with Cart-Tek, a strong American brand - to feature great companies, offering superior products and dedicated teams.